Storytelling: Idea to Execution

WRK5 Workshops Track

River Bluff

WEDNESDAY, 1:00 - 4:30 PM

Part feel-good, part practical, this interactive workshop explores the art and science of storytelling.

First, we’ll cover why we, as humans, crave narrative. We’ll explore and discuss effective campaigns that span mediums and industries—not just the web and not just higher ed.

After covering the science of stories and enjoying examples together, we’ll dive into the art of crafting stories for your individual campus. During the workshop, your will participate in group and individual activities, including brainstorming by way of a mock editorial meeting, sharing reactions after short readings/video viewing, developing multimedia elements for a fictitious campaign, and other hands-on exercises.

Finally, we'll cover ways you can manage and your story ideas within your team or across campus.

You’ll leave with an action plan, resources, and a list of at least a dozen types of story “formulas” that you can bring back to your campus.


Donna Talarico


Workshop registration is part of the Annual Conference registration process.

Need to add a workshop? Please use the link in the confirmation email sent when you registered. Or email