Faculty Website vs. Blackboard: Beyond Instructional Benefits (TIE3)

Faculty Website and Blackboard can both be used as effective tools to facilitate instructional activities in higher education. They overlap with each other partly in content, yet a closer look into these systems reveals that the benefits of Faculty Web pages have gone beyond just learning and teaching management. Easy access to detailed information about the instructors and courses without login requirements has made Faculty Website a valuable recruiting asset for prospective students and effective tools for retaining and engaging current students. The enhanced features of WCJC’s Content Management System allow instructors to create well-designed, user-friendly Faculty Web pages that are more appealing and relevant to students. In this session, a comparative analysis of WCJC’s Faculty Website and Blackboard will be conducted, and the new CMS functionalities behind WCJC’s Faculty Website will be demonstrated to justify the maintenance of both systems.

E-Expectations 2016: Online Behaviors for College-Bound Students from Junior to Senior Year (TIE5)

Each year, the E-Expectations report summarizes the online behaviors of college-bound high school students in order to inform and improve e-recruitment strategies. For the first time, a fall survey was administered to learn about behavior variances that occur when high school students transition from junior to senior year. Attend this session and be the first to learn about trends and behaviors among juniors and seniors as they use digital marketing resources to explore their college enrollment options. Stephanie and Lance will discuss prospective students’ use of websites, email, texting, paid marketing, social media, forms, and more. Additionally, they will compare the spring and fall survey data and explain how the results should influence your own e-recruitment practices. By the end of the session, attendees will: 1. Understand what campuses need to do to meet the online expectations of college-bound high school students at all stages of their college search. 2. Know how to manage their institution’s digital presence across multiple channels, including the campus website, email, and social media. 3. Learn how mobile device usage is changing how students browse websites, complete forms, and interact with campuses online.

The Next Generation: Post-Millennials...What Is Next? (TIE7)

This popular session from last year is back with new research on the iGeneration and late Millennials. With a focus on technology and cultural shifts, we will explore generational differences and similarities and why those things are important. Come find out about what traits this generation has, and what impact will they have on the work you do.

Getting it Right: What REALLY Matters to Students in Social Communities (TIE9)

The use of social media in higher education recruitment is a common practice, often used to supplement more traditional print and email-based outreach methods. Are institutions doing all they can to strategically reach students during the yield period? Are we using the right media and messaging? In 2015, Dr. Corie Martin completed a nationwide research study on admissions and marketing recruitment outreach activities and observed thousands of student interactions within university social media communities. The results of the study showed what was really important to students and suggested how Higher Ed leadership might prepare for the next generation of prospective students.

Shall We Play a Game? Gaming the System, When the System Is Your Learning Management System (TIE12)

This session will provide an overview of the world of games and discuss how we envision the adaptation of specific elements in the educational interface. What is it about games that engages and motivates players, and how can we apply this interest to increase learning success in online? We’ll also consider the future of games, and how this developing technology might level up learning as well.