A Day in the Life of an Analyst

MPD12 Management and Professional Development

Location: Ballroom E

TUESDAY, 4:15 - 5:00 p.m.

Aaron Baker, Digital Analytics Lead for Harvard University Public Affairs & Communications, will walk through his editorial calendar for analytics reports, touching on everything from how Google Analytics and Tag Manager work together to how that data should be interpreted and reported to managers and executives. Aaron will also talk about the process he used to build a data landscape for Harvard.edu and the Gazette news website, investigating and integrating multiple data sources for combined analytic data on email, social, and web. You will learn how to map out your own data landscape of what data you have, where it comes from, where it resides now, and what your access is to it. You will learn how to pick which KPIs you should keep track of and what metrics you should use to report to your leadership.

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Aaron Baker
Digital Analytics Lead, Harvard University

Aaron Baker just finished his first year at Harvard University Public Affairs and Communications on the Digital Strategy team. Baker has 14 years experience in Higher Education websites; prior to Harvard he spent 2+ years as Lead Data Analyst for UALR, and 6+ years before that as Web Services Coordinator. As Digital Analytics Lead for Harvard Public Affairs and Communications (HPAC), Baker works to capture, quantify, and derive insights from a wide range of websites, email newsletters, and social properties that include Harvard.edu, the Harvard Gazette news website, as well as official social media accounts on Facebook, Twitter, Linkedin, and others.