Personalization on higher education websites – the new competitive advantage.
Location: River Bluff
MONDAY, 4:15 - 5:00 p.m.
If it’s not personalized, it’s not engaging. The idea of making the website experience for your target audience both personalized and targeted isn’t a new one. It is however one that has eluded many higher education institutions. This is often down to time, skill or technology. This presentation will outline how higher education can apply ecommerce and online retail techniques to drive website improvements. How to plan for personalization? What works and what doesn’t.
CEO and Founder, TERMINALFOUR
Piero Tintori is CEO and founder of digital marketing & web content management company TERMINALFOUR. He founded the company in 1996 and has spearheaded TERMINALFOUR's expansion throughout Europe, North America and the Australia. Piero specializes in helping Universities & Colleges to drive student recruitment, retention, alumni fundraising & research promotion by maximizing the effectiveness of their digital & content strategies. An industry veteran of eighteen years, Piero is regularly invited as a guest speaker at web and online marketing conferences throughout the world.