Don’t You Forget About Me: Building a Site That Serves Your Campus Community’s Needs
Location: River Bluff
MONDAY, 11:45 a.m. - 12:30 p.m.
A shift has been happening in college and university web experiences. Higher Education has embraced marketing, dedicating much of their site’s content to recruiting students. This adoption is revolutionizing the way we recruit students, but does little to increase and strengthen our communication with enrolled students and alumni. All too often we see just a simple network of links meant to help enrolled students find and interact with the myriad applications that help them manage their day-to- day needs on campus. For alumni, our communications often fail to engage graduates or never even reach the intended recipient. We can do better. In this session, we’ll take a deep dive into what students want and need to communicate with applications, faculty, administrators, and other students. More importantly, we will cover what information needs to be stored where, and how to access this information. From there, we’ll take a look at ways to bridge the gap between enrolled student and alumni, methods for engagement after graduation, and tools to create long-term bonds.
Senior Business Analyst, Ingeniux
Eric brings over fifteen years of digital marketing experience to his role at Ingeniux. His past work includes a position at Stamats where he directed content marketing strategy and worked with a large portfolio of leading higher education institutions. At Stamats Eric helped to revitalize web management programs and introduced successful initiatives for training and web publishing standards. Eric then moved onto the University of Iowa Foundation where he ran the digital marketing team, which included overseeing the redesign of the foundation websites and developing online marketing campaigns. At Ingeniux Eric is responsible for higher education digital strategy and account management. Eric's expertise and experience enable existing Ingeniux customers to maximize their online websites and marketing programs, and provide an exceptional set of new services for institutions looking to advance their web experience. Follow Eric on Twitter - https://twitter.com/ehodgso