One Cool Thing -- Everyday

AIM10 Applications, Integration and Mobile

Location: Steamboat

TUESDAY, 11:45 a.m. - 12:30 p.m.

Competing for the attention of prospective students, alumni and others is a huge challenge. Take a look at whether developing a mobile app ought to be part of your strategic mix. According to Nielsen, when it comes to using apps versus mobile web, 89% of people surveyed access content using mobile apps, while only 11% spent time using the web on mobile. Learn about how one college marketing department developed an app to ride this wave. One Cool Thing is an iOS and Android app that delivers content supporting key brand messaging — with the specific intention of becoming part of a person’s daily routine. This session will cover how the app was conceived, the technical work that was required to build the app -- but not too technical ;-) -- the editorial work required to maintain the app, and a look at the analytics. We’ll talk about how the app is connected to our alumni magazine, the physical campus via augmented reality, blogs, and other platforms.

View this presentation online


Dan Kim
Executive Director, Univ. of Michigan College of Engineering

Dan Kim has been running marketing and communications in for-profit, non-profit and higher ed settings for over 20 years. He’s created an award-winning mobile app, digital publications and videos. He has a passion for strategic collaboration, innovation and leading change, successfully introducing programs and products resulting in deeper, more valuable relationships with targeted audiences.

Jennifer Judge Hensel
Assistant Director and Content Strategist, Univ. of Michigan College of Engineering

Jennifer Judge Hensel is Associate Director for the University of Michigan College of Engineering. She has worked as a journalist, designer and strategist for 15 years, serving as Presentation Manager, Editor, Designer and Web Specialist along the way. Her passion is communication - and her storytelling tools have run the gamut. She strongly believes that the best way to sell yourself is to work hard not to sell at all.