Seven Common Redesign Pitfalls… and How to Avoid Them
Location: River Bluff
MONDAY, 8:30 - 9:15 a.m.
When redesigning a website, the focus usually centers on a modern-day look that delivers a great user experience, and rightly so. However, while working with colleges and universities across the country, we have found that many client-defined project scopes routinely overlook important steps that are essential for great higher education websites. These misses can threaten 508 compliance, damage the institution’s hard-earned search rankings, cause Google Analytics errors & inaccuracies, and even lead to a negative user experience. If you are planning a redesign or have recently launched a new website, don’t miss this presentation! Gus will address seven of the most common redesign pitfalls so you can make sure that your website is working on all cylinders.
Digital Marketing Strategist, Beacon Technologies
Gus earned an MBA from Elon University and brings eleven years of experience in sales and marketing analytics to the Beacon team. He consults with most of Beacon’s high-profile clients to develop and manage their digital marketing strategy with a data-driven mentality. He also heads up Beacon’s Google Analytics practice, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been at a cook at Winston-Salem’s Greek Festival for 15 years, competes in half marathons, and has taken up gardening as one of his new favorite hobbies.