Marketing Your Faculty: Help Them Help You
TIE2 Technology in Education
MONDAY, 9:30 - 10:15 a.m.
Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit marketing, enrollment and public relations efforts. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical marketing content pool to raise the prominence of your institution. Attendees will learn: - Content strategy practices to leverage faculty expertise on your academic program pages and throughout your entire website. - Best Practice examples of faculty content done well. - Identification of the types of content needed for robust faculty profiles. - Tactics to establish sound faculty content management and governance. - Recommendations for building a faculty experts center and maximizing the promotion of faculty expertise and engagement with media professionals.
As a strategist at mStoner, Fran Zablocki consults on marketing and content strategy, user experience, web governance and website relaunch projects for institutions of higher education across the country. Prior to mStoner, Zablocki worked in advancement at the State University of New York Geneseo, where he developed and implemented cross-media marketing strategies to improve alumni engagement. Prior to that, he worked on web content management and website relaunches as part of the web marketing and communications team at Nazareth College.