Events in Stereo: How to Help Your Campus Events and Campaigns Succeed

MCS3 Marketing, Content and Social Strategy

Location: Ballroom D

MONDAY, 10:45 - 11:30 a.m.

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events - what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. During this session, they’ll discuss how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.

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Tiffany Broadbent Beker
Web Developer & Social Media Coordinator, University Communications, William & Mary

Tiffany Broadbent Beker is the Social Media Coordinator for William & Mary and a Web Developer with University Communications. Her duties range from developing for the university’s web presence to overseeing W&M’s social media accounts and leading W&M’s Social Media Users Group (SMUG). She has presented at conferences including HighEdWeb, CASE Social Media & Community, Higher Ed Experts’ Higher Ed Social Media Conference, and the College Communicators Association of Virginia and the District of Columbia. She also serves as a social media resource and advocate for offices and student organizations across the W&M campus.

Sarah Juliano
Social Media & Web Manager, University Advancement, William & Mary

Sarah Juliano is the Social Media & Web Manager for William & Mary’s Office of University Advancement. Her responsibilities range from supervision of 100-plus Alumni-focused Facebook pages, to managing the Alumni and Advancement web presences and coordinating, creating and sending all alumni-focused emails. She has successfully created social media campaigns for the University’s billion-dollar fundraising campaign launch, as well as yearly implementations for W&M’s Giving Day and Homecoming events.