#FridayReads: Library and Campus Engagement through Social Media

TIE8 Technology in Education

Location: Sultana/Mississippi

TUESDAY, 9:30 - 10:15 a.m.

This session will focus on how academic libraries can reach faculty, staff, and students through social media and website integration. The library offers an abundance of resources that often remain hidden within the library building, but by using social media including Instagram, Facebook, Twitter, YouTube, and Periscope, the entire campus can not only be made aware of the library services, but also engage with the library staff. For a successful social media marketing plan a number of concerns must be addressed including scheduling of posts and intentional graphic design. This session will provide examples of successful and not so successful posts and there effect on campus outreach. Outcomes: Attendees will learn ways to implement a social media plan that includes Instagram, Facebook, Twitter, YouTube, and Periscope to market library programs and resources. Attendees will learn strategies for integrating web site content with social media planning.

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Susie Kirk
Library Technician , Henderson State University Huie Library

Susie Kirk has been a Library Technician at Henderson State University for five years, but is more famous as the BookTuber readsusieread. You can find her on any given day surrounded by assorted crochet items, her bullet journal, and her pug, Loki.

Lacy Wolfe
Electronic Resources and Web Services Librarian , Henderson State University Huie Library

Lacy Wolfe has been an academic librarian for four years holding positions in reference, circulation, and electronic resources. Here's three things about her, guess which isn't true: 1. She read 200 books in 2015. 2. She ran a half-marathon in 2012. 3. She has two cats, Max and Sophie.