It’s the end of the WYSIWYG as you know it ... and I feel fine
Location: River Bluff
TUESDAY, 9:30 - 10:15 a.m.
The evolution of content marketing and the increased importance of developing and executing an iterative content strategy has necessitated significant changes to the way that higher education approaches content management. As a result, content management systems continue to have to accommodate this paradigm shift. In her session, Kat will discuss the evolution of content marketing in higher education and what it means for your content management system. Topics covered will include COPE (Create Once, Publish Everywhere), targeted content delivery, putting more ownership on your content contributors, and measuring and maximizing the effectiveness of content. Note that this session will be product agnostic.
CEO, Hannon Hill
Kat Liendgens joined Hannon Hill Corporation in 2009 and was named Chief Executive Officer in 2011. Since that time she has built the company’s progressive culture and continues to advocate for its clients through her commitment to making the best content management and content marketing solutions on the market. Prior to joining Hannon Hill, Kat held several leadership positions, including Associate Dean of IT and IT Manager, for companies spanning the higher education, government, and nonprofit industries. Kat has shared her expertise about the evolution of web content and web strategies at many industry conferences including HighEdWeb, PSEWEB, InterLab, NAGW National Conference, and more.