Effective Academic Program Pages That Attract and Convert

TIE6 Technology in Education

Location: Sultana/Mississippi

MONDAY, 4:15 - 5:00 p.m.

Academic program pages are dollar for dollar the most important pages on your institutions site. Why are we not treating them like it? Learn how to craft a user experience and SEO informed content strategy to gain more organic search traffic and better answer the questions of your prospects to generate interest in your schools academics programs.

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Matt Herzberger
Executive Consultant, Ruffalo Noel Levitz

Having worked at both large public and small private institutions, Matt understands the unique challenges that come with a university website. He has more than 16 years experience in digital strategy for higher education. Matt is active in both the higher education and Web communities in advocating for the use of Web technologies. He is also a co-founder of the BlogHighEd blog network, a member of the HighEdWeb Associated Membership and chair of the Leadership Academy Committees.