E-Expectations 2016: Online Behaviors for College-Bound Students from Junior to Senior Year
TIE5 Technology in Education
MONDAY, 3:00 - 3:45 p.m.
Each year, the E-Expectations report summarizes the online behaviors of college-bound high school students in order to inform and improve e-recruitment strategies. For the first time, a fall survey was administered to learn about behavior variances that occur when high school students transition from junior to senior year. Attend this session and be the first to learn about trends and behaviors among juniors and seniors as they use digital marketing resources to explore their college enrollment options. Stephanie and Lance will discuss prospective students’ use of websites, email, texting, paid marketing, social media, forms, and more. Additionally, they will compare the spring and fall survey data and explain how the results should influence your own e-recruitment practices. By the end of the session, attendees will: 1. Understand what campuses need to do to meet the online expectations of college-bound high school students at all stages of their college search. 2. Know how to manage their institution’s digital presence across multiple channels, including the campus website, email, and social media. 3. Learn how mobile device usage is changing how students browse websites, complete forms, and interact with campuses online.
Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Stephanie Geyer directs digital marketing projects for Ruffalo Noel Levitz. Her consultation services follow best practices in enrollment management and integrate with recruitment and marketing consultations as well as market research projects. In addition, Geyer frequently delivers conference presentations. She helps conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of prospective college students and their parents.
President and CEO , OmniUpdate
Lance Merker is President and CEO of OmniUpdate, located in Camarillo, CA. Under his leadership, OmniUpdate has become the leading provider of content management solutions designed to streamline content administration and solve the digital marketing and communication challenges of higher education. The company’s award-winning content management system, OU Campus™, is used by more than 60,000 web professionals to manage college and university websites worldwide. Merker is a regular guest speaker on the subject of content management and digital marketing at industry conferences nationwide.