Snapchat, or How I Learned to Stop Worrying and Love the Snap

MCS10 Marketing, Content and Social Strategy

Location: Ballroom D

TUESDAY, 11:45 a.m. - 12:30 p.m.

"Anything invented after you're 35 is against the natural order of things.” -- Douglas Adams Let's say you are in charge of your institution's social media presence and strategy, but you've tried and failed several times to come to grips with the fastest growing platform among people under the age of 25. Your students and prospective students, in other words. If this sounds like you, then hello. I'm old, too. It's nice to meet you. In this presentation, we will walk together hand-in-hand through the sometimes mystifying Snapchat interface, we will discuss the features of the app that differentiate it from other social platforms, and will look at some examples of how universities and colleges are using Snapchat to connect with their students and prospective students. And if you are under 35 and this all makes total sense to you, you'll at least get a laugh.

View this presentation online


Lori Packer
Web Editor, University of Rochester

Lori Packer is the web editor at the University of Rochester, where she and her team are responsible for the design, maintenance and content development for several central university websites and social media communities. She is also part of the design and editorial team for, a news site hosted at Rochester and focusing on the latest innovations coming out of the world's leading research universities. Before coming to higher ed, packer was the lead U.S. editor for MSN Search—Microsoft's pre-Bing search engine. She has a bachelor's degree in journalism from Lock Haven University and a master's degree in communications from the University of Washington. She recently completed her MSLIS from the iSchool at Syracuse University, because libraries are amazing.