You Broke it, You Bought it: Using Site Redesigns to Foster Culture Change

MPD3 Management and Professional Development

Location: Ballroom E

MONDAY, 10:45 - 11:30 a.m.

Redesigning and relaunching an academic website is a complicated and often difficult process. There are multiple stakeholders and most of them have some say in what does and does not happen during the process. In 2015 the ILR School at Cornell University relaunched their website under severe time constraints that left many internal and external groups feeling marginalized. Surprisingly, the resulting fallout gave their web development team the opportunity to change a long-standing siloed culture in the school. Participants will learn: - the process and methods of moving a site from commonspot to Drupal - the pros and cons of moving a site quickly without ideal input - the content strategy behind this kind of move - the process of migrating content - how to clearly identify their audiences and stakeholders - how to foster culture change in your organization after something goes wrong

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Tim Senft
Web Content Strategist, ILR School, Cornell University

Tim Senft is a writer, content strategist, and information architect, communicating for over a decade to internal and external audiences for individuals, institutions, and academics in a variety of formats: print, speech, web, and social. He’s also that nerdy kid you see in movies from the 1980s. Don’t get him started on comic books or role-playing games.