Decentralize your creative files and collaborate your marketing efforts

COR10 Sponsors

Location: River Bluff

TUESDAY, 11:45 a.m. - 12:30 p.m.

Higher education institutions have heaps of valuable marketing content (think your photos, videos, audio, PDFs, creative files, website images, user generated content, presentations, and more), but are often disorganized and being used blindly by multiple departments. Join Dustin Pence and Sam Schnepf with Widen to showcase how higher education institutions are planning for and implementing DAM (digital asset management), as well as their approach to taxonomy, content management, creative workflow, metadata and more. Learn the stories of how digital asset management is helping other higher education institutions decentralize their digital assets, gain visibility into their asset usage, track what works and what doesn’t, become more transparent and collaborative across all departments, streamline workflows, and achieve a professional level of university brand consistency.


Sam Schnepf
Customer Experience Manager, Widen

Since joining Widen in 2012, Sam has worked closely with Widen customers to ensure they get the very best out of their DAM system from implementation to long-term maintenance and everything in between. In addition to working hand-in-hand with customers to create, communicate, and enforce DAM processes, Sam also leads many general DAM user and DAM administrative trainings, customer-wide Webinars and sessions at the Annual Widen Summit each year. Sam helps to highlight unique struggles that customers face and brings to light solutions that any company, no matter the industry or size, can apply to their DAM system.

Dustin Pence
Customer Experience Manager, Widen

As a Customer Experience Manager, Dustin guides customer relationships from initial setup to long-term account management. From multi-day onsite consultations to brief calls regarding the smaller details, the goal is the same: implement faster, achieve higher product utilization, and thrive throughout the entire customer experience. By understanding each customer’s unique goals (and within their industry’s context and workflows), Dustin creates and executes project plans, performs training sessions for large groups and individuals, communicates new product offerings, and analyzes success by reviewing key metrics and product data sources.