Nailing Pinterest: It's Not All Wedding Dresses and Desserts

MCS1 Marketing, Content and Social Strategy

Location: Ballroom D

MONDAY, 8:30 - 9:15 a.m.

For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.

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Jackie Vetrano
Social Media Assistant, Skidmore College

Jackie Vetrano fell into higher education marketing by accident. With experience in marketing at both two- and four-year colleges, she found herself as part of the Marketing and Communications team at Skidmore College in New York. Vetrano stays in touch with Higher Education Marketers across the country by working as an editor for Link, the online journal for higher education web professionals, and co-host and producer of the Higher Ed Social Podcast. In her free time, she is usually eating all-you-can-eat sushi, posting photos of her cat to Instagram, or running, but not at the same time.