"No, YOU'RE Crying": How Two Schools Turned a Cinderella Experience into Social Media Gold

MCS7 Marketing, Content and Social Strategy

Location: Ballroom D

TUESDAY, 8:30 - 9:15 a.m.

Getting into "The Big Dance" is one thing. But what do you do once you're there, and how can you make sure you get the most out of it? University of Arkansas at Little Rock & Stony Brook University were two Cinderella stories in the NCAA basketball tournament this spring, and Meaghan Milliorn Fikes and Chris D'Orso helped tell their schools' stories through social media. They will discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently, and will provide examples of how they capitalized on the excitement of being suddenly thrust into the national spotlight.

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Chris D'Orso
Assistant Director, Enrollment Communications, Stony Brook University

Chris D’Orso is the Assistant Director of Enrollment Communications for Stony Brook University, coordinating social media outreach for one of the top-ranked public research universities in the northeast. He is also a host of the bi-weekly web show “Admissions Live,” part of the Higher Ed Live network.

Meaghan Fikes
Online Marketing Manager, University of Arkansas at Little Rock

Meaghan Milliorn Fikes is the Online Marketing Manager in the Office of Communications and Marketing at the University of Arkansas at Little Rock. (Go Trojans!) She handles everything from updating the homepage, providing Wordpress training, overseeing the university's online marketing campaigns and managing the main social media accounts.