Getting it Right: What REALLY Matters to Students in Social Communities

TIE9 Technology in Education

Location: Sultana/Mississippi

TUESDAY, 10:45 - 11:30 a.m.

The use of social media in higher education recruitment is a common practice, often used to supplement more traditional print and email-based outreach methods. Are institutions doing all they can to strategically reach students during the yield period? Are we using the right media and messaging? In 2015, Dr. Corie Martin completed a nationwide research study on admissions and marketing recruitment outreach activities and observed thousands of student interactions within university social media communities. The results of the study showed what was really important to students and suggested how Higher Ed leadership might prepare for the next generation of prospective students.

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Corie Martin
Manager, Creative Web Services, Western Kentucky University

Dr. Corie Martin joined WKU in 2008 as the Manager of Creative Web Services for the Division of Public Affairs. Her office oversees Web content and marketing initiatives as well as WKU’s award-winning social and interactive media programs. During her time at WKU, Martin has built partnerships with world-renowned companies like Foursquare and Google. Her work has been featured at the Higher Ed Social Media Conference, in The Journal of Higher Ed Web Professionals, University Business Magazine, and Martin has received local, state and regional awards for social media and online innovation, and was nominated for 40 Women to Watch Over 40, and PMA Professional Marketer of the Year in 2015. Martin holds a doctorate in Postsecondary Educational Leadership.