From Strategic Plan to Content Strategy

MCS4 Marketing, Content and Social Strategy

Location: Ballroom D

MONDAY, 11:45 a.m. - 12:30 p.m.

Content strategy is good for business, but it can be challenging to sell the fundamentals of content strategy to leaders and decision-makers in our organizations. It can also be challenging to stay focused on strategy when faced with multiple audiences, politicized home page real estate, conflicting priorities, and demands on web resources. In this session, we’ll discuss the value of your organization’s strategic plan in the face of these challenges—examining its application for making a case, guiding content and design decisions, and evaluating the success of your efforts.

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Alaina Wiens
Director of Marketing, Flint & Genesee Chamber of Commerce

Alaina Wiens is the marketing director for the Flint & Genesee Chamber of Commerce in Flint, Michigan, and draws from nearly 15 years of experience in marketing, communications, special event planning, and project management for nonprofit and higher education institutions. She ultimately sees herself as a storyteller whose passion for digital strategy drives innovation and progress toward business goals.