Transforming the Traditional RFP into a Request for Partnership

MPD7 Management and Professional Development

Location: Ballroom E

TUESDAY, 8:30 - 9:15 a.m.

All too often, web projects are destined to fail before they begin due to pitfalls in the traditional RFP process. The results of these pitfalls can range from months of lost time and effort to hundreds of thousands of wasted dollars. Trinity University, in collaboration with their agency partner, ImageX, has found a way to put web projects on a rocket ship toward success, straight from the get-go: they’ve transformed the traditional Request for Proposal process into a new kind of RFP: a Request for Partnership.

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Jeanna Balreira
Associate Director, Web & Creative Services, Trinity University

Jeanna Balreira is a writer, designer, and coder for Trinity University’s creative services, and the editor of Trinity magazine. When she’s not gardening or trying new foods, Balreira is probably watching Star Wars, singing with the ladies in the Beethoven Damenchor, or working on writing a book on programming as a second language.

Stephanie Enoch
Assistant Director, Web Development, Trinity University

Stephanie Enoch is originally a Marylander who joined the Trinity team as the front-end Drupal developer with a love of all things "web." Stephanie is responsible for building out highly efficient, user-friendly web and mobile experiences for the Trinity websites, and acts as a resource, supporter, and partner to the rest of the University Marketing and Communications team and University.

Brent Wilker
VP, Business Development, ImageX Media

Brent Wilker is a passionate technology and marketing enthusiast, and in his previous roles has designed digital customer acquisition initiatives for clients such as Royal Bank, Nestle, WWE, CIBC, TD Bank and BBVA Compass Bank.