Redesigning Your Site for a Better User Experience

UAD10 Usability, Accessibility and Design

Location: Ballroom C

TUESDAY, 11:45 a.m. - 12:30 p.m.

Using analytics and qualitative data, Farmingdale State College implemented a simple, yet powerful Bootstrap design. The site’s information architecture now aligns with their audience’s expectations, so visitors are able to locate information without confusion. Since going live in June 2015, admissions questions have been reduced by 22% and inquiries for general information have decreased 14%. Additionally, their new modular design makes life much easier for content contributors, who are now actually looking forward to attending training sessions. In this session, Sylvia will discuss their redesign process, including their analysis of analytics, the information architecture overhaul, and the preparation and launch of the new layout.

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Sylvia Nicosia
Director of Web Programming and Development, Farmingdale State College

Sylvia Nicosia is Director of Web Programming and Development in the Office for Institutional Advancement at Farmingdale State College. In this position she oversees the college website and content management system, and in 2015 was project manager for the college’s latest web redesign. A 2004 graduate of Farmingdale, where she was class valedictorian, she has held two other positions at the college, where she has been employed since 2005. She was the Annual Fund Coordinator in the Development Office, and Web Manager for Alumni Affairs. Sylvia has earned a number of awards during her time at Farmingdale, including the college’s Exceptional Service award; and two “Best in Category” awards from SUNYCUAD, the state university’s professional development organization. She holds a BS in Computer Information Systems from Farmingdale and an MS in Information, Design and Technology from SUNY Polytechnic Institute, where she was named Outstanding Graduate Student.